We believe that signage is the most misunderstood
And underutilized tool in all of retailing today!
Signage is the most misunderstood and underutilized tool in all of retailing today. It’s one of those topics that most rarely or never talk about, but can have a huge impact on any business. It’s unclear why some business owners and retail managers don’t use the power of signage, we know instinctively how important good signage is.
This book details every aspect of signage, including the types of signs you need, proper placement, sign mechanics, digital signage, items in your store that can become signs, and the basic do’s and don’ts of interior advertising. With their fifty years of combined experience, authors Rick Segel and Matthew Hudson have created the definitive work on signage in small business and retail.
This work was written in conjunction with FASTSIGNS International, Inc., the national authority on visual communication.